Is your online business not pulling in the numbers that you expected? Or maybe you just have no idea where to start with things like ads and demographics. If you’re lost at sea when it comes to virtual marketing, here are just six ways to increase brand exposure in the world wide web.
1. Get On Social Media
Facebook offers sponsored ads. Twitter provides an easy way to spread the word about a new sale or viral campaign. If you aren’t taking advantage of the millions of users on social media, you’re missing out on huge swatches of potential customers.
2. Understand SEO
Search engine optimization (SEO) is how websites get higher page rankings on Google. There are thousands of SEO guides on the web, but the basics boil down to keywords, content and code. Do some research and figure out which approach is best for you, or use them all for maximum efficiency.
3. Submit Yourself to Listings
Put your website on every listing, directory and review site that you can find. Not only will this increase your chances of attracting the right customer at the right time, but your brand will also enjoy prestige and exposure when users see it grouped with big-name companies.
4. Start A Blog
Blogs are an excellent tool for online businesses, especially if you’re in an industry with a lot to talk about. For example, if you run a bookstore, you can review new titles and start an online book club in your name. If you sell perfume, you can create a blog about all the latest fragrances and how to choose the best one for your big night.
5. Spread Your URL
Stamp your web address on everything even vaguely related to your company. Put it on your business cards; include it in your email signature; work it into your brochures, letterheads and flyers.
6. Get Outside Help
If all of these instructions sound like gibberish to you, or if you’ve tried them without real results, consider turning to the experts for help. Online marketing services will evaluate your website and tell you where you’re going wrong, offering tips, tricks and techniques to bring in more traffic and retain more customers.
These are just six ways to market your online business. If you’re serious about increasing sales and attracting new users to your site, let these measures serve as a guide to optimizing your advertising to its fullest potential.