SEO jobs are gripping the market and the companies wish to hire only those consultants who not only have the deep understanding of the market, but also are also skilled enough to make extensive utilization of the available resources. The person needs to be familiar with different aspects of SEO, which include offsite optimization techniques such as directory submissions, link buildings, articles submission, social bookmarking, among others. However, here are some of the minimum requirements, which a company looks before considering a person for the Search Engine Optimization (SEO) jobs, as a qualified SEO consultant.
1. Strong knowledge of web programming
There are an endless number of technical factors that affect the positioning of a website, which should be taken into account to carry out good SEO consulting. Such factors include performance, an idea of Java script errors, and the positioning of elements within the code. However, an SEO consultant is not responsible for core web programming, but there are certain companies, which seek individuals with this quality!
2. Knowledge of market research
In order to be able to position a page within an area, the SEO consultant should have a complete idea of the industry and must know its niche, interested in the sites in question. It is also equally important for an SEO consultant to distinguish between irrelevant traffic and quality traffic for that particular sector.
3. Know how to structure the contents of a page
What is known as content SEO! Know how to handle the keyword density, conduct keyword research, generate traffic through search, knows where and how to use keywords in the content for maximum searchability, organize content in a logical way and promote the content by sharing it on social networks, and build links for the content pieces.
4. Having notions of usability
The usability of a website affects the bounce rate, time spent on page and all the overall user experience, which affects (and is likely to impact more and more in the future) positioning. Many SEO consultants end up becoming Conversion Rate Optimization (CRO) consultants.
5. Keeping up with the latest news
Google continuously introduces variations in their ranking algorithms, so that professionals who are dedicated to this profession, must be always aware of what is about to come. The algorithms keep on changing with each passing day, hence it is very important for an SEO consultant to keep abreast of all developments.
6. Know the difference between different positioning strategies
It is extremely important especially in the most competitive sectors. There is difference in the way you should target the local audiences and international audience. The one who makes perfect use of positioning strategies based upon the niche, is the true SEO professional.
7. Curiosity without boundaries
The world of SEO has a lot of research, and trial and error and experiments to test the impact of certain techniques. A good SEO consultant should be someone who likes to do research on his own. It is a fact that the SEO consultants only learn by doing SEO!
Author Bio: Rashmi Karan is a professional writer who has written for a variety of job related websites. She writes about the latest job industry trends and offers solution to all career related queries and dilemmas.