Concept of Local SEO: Benefits and Tools

Search Engine Optimization (SEO) plays a vital part in drawing more traffic towards your website. Using SEO tools may be quite helpful, but small businesses also need to ensure they localize its use.

What is Local SEO?

A small business would only want to concentrate in the locality where it is operating in. It is a myth that SEO is meant only to reach out to global audiences. Search Engine Optimization could also be used to reach a local audience. Local SEO helps you in figuring out the location based keywords. If you use your local address on your ‘About Us’ page or in the anchor text, you increase the odds of drawing more traffic.

What Local SEO Does?

It Improves Search Engine Ranking:

Ranking improvement needs be taken seriously, if you intend to have organic online traffic. Your local customers would not want to check the second page of search results, so featuring on page rank 1 is what you need to aim at. Also, Google scrutinizes whether your web pages have any relevance to the keywords that you are using. So local SEO doesn’t only improve search result ranking, but also helps you with producing quality web pages.

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Targets Local Customers:

Local SEO is all about localization of web pages by knowing the nature of audiences in the vicinity. Spreading the right word to relevant audiences is what local SEO does.

Increases Website Visibility amongst Local Audience:

Using top SEO tools helps in increasing the visibility of a company on the internet amongst location based traffic. SEO makes it easier for people to find your business and helps to improve your website traffic. Local SEO basically helps your potential customers to find you.

Helps in Gaining New Customers:

You are likely to attend more unique customers per month, if you use search engine optimization tools carefully and in a correct manner. Increasing customer base by using local SEO methods has caught rage, which is adding to profitability rise of many businesses.

Here are some of the top SEO tools to localize online marketing:

5minutesite.com: This is the greatest tool to search local keywords for your website. This tool does SEO software comparison and produces a large variety of keywords by doing permutations and combinations. This tool is absolutely free to use.

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Google Alert: Google alert is useful to get online reviews and feedback from your customers and helps you spread the word. This is also a free SEO tool.

Advanced Web Ranking: This tool is helpful in finding keywords for Google AdWords account holders. It accumulates data from existing Google AdWords and produces sets of generic and localized keywords. Though it is a bit costly, you get lifetime validity for this tool.

Rank Tracker: Rank tracker, as the name suggests, is an SEO tool to keep a track on fluctuations that occur in your website’s rankings. You are able to track your local keyword SERP rankings in almost 326 search engine sites.

One should make adequate SEO software comparison before investing in any of these tools.

Source by Yash Pal Singh

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