Web masters and web site owners over years have been fighting for one simple thing: a better ranking in the Search Engine Searches! The reason is simple and clearly understood. Better the ranking, greater is the traffic to the web site and the popularity augments. The motive of the site is fulfilled and the return on investment increases. The process of getting better rankings is known as Search Engine Optimization or SEO. There are various methods and tools of Search Engine Optimization and with the development of technology, the tools are getting better and better keeping in mind the stringent requirements of the popular search engines like Google and Yahoo. This article tries to give a brief overview of the various Search Engine Optimization tools which become handy for the web masters and the Search Engine Optimization companies. The overview will contain a brief description of the tools along with their pros and cons pointing to their areas of development.
TOOLS RELATED TO KEYWORDS:
Keyword Analyzer: Goran Nagy and Chris Lee jointly developed this keyword research tools and with new updates regularly, this software has developed rapidly and has performed well in the ever-changing landscape of the World Wide Web. Basically based on Overture keyword research tool, it has the ability to analyze the extracted data from the WordTracker and Keyword Discovery. There are certain pros and cons of the Keyword Analyzer and they are:
o It has a wonderful dig tool.
o Capable of importing Keyword Discovery and WordTracker data.
o Uses terms related to Google.
o It is extremely friendly with the search engines.
o Functionality of right-click addition.
o Bonus add-on tools are provided.
o Has minor interface glitch. Clicking on the menu creates a new tab automatically.
o Unable to combine different keyword lists.
o Primarily uses the Overture data which lacks 100% accuracy
The Keyword Analyzer is best suited for PPC advertisers, AdSense publishers, Niche Miners and to some extent SEO people.
McDar Keyword Analysis Tool:
McDar Keyword Analysis Tool has come up in the forefront of Search Engine Optimization as a completely new breed of tool. It does not focus on pre-optimization analysis of the keywords but actually focuses on the post-optimization analysis of the keywords. In other words, it analyses the keywords when the page has already been optimized! And guess what? It can study the competition for a particular keyword!
Once the onpage optimization of a page for keyword or phrase is done and optimized page becomes live and searched by Google spiders, you need to enter the following information in the McDar
Keyword Analysis Tool:
o Enter the URL of the page to be optimized in the McDar Keyword Analysis Tool.
o Enter the keyword on the basis of which the web page is to be analyzed.
Once the above two steps are done, the McDar Keyword Analysis Tool analyzes the following which can be considered as the pros of the tool:
o Number of listed pages in Google.
o Total number of backlinks available to that page in Google.
o Total number of backlinks available to that page in Yahoo.
o Page rank using the ‘allinanchor’ (The entered keyword or phrase).
o The general page ranking for the web page.
When the analysis is done, the results can be used for optimization on the basis of informed decision.
The major drawback of the tool is that the tool looks at a small set of SEO factors!
Keywords and phrases remain as one of the most important factors for a website to get optimized and reach a better ranking. The WordZe tool helps to get some of the most impressive keywords in the market. WordZe makes a study of the keywords and on the basis of the reports, data trends and variations of the keyword, the performance of the keyword is judged. The design of WordZe is refreshing and it provides a wide range of tools which are capable of providing powerful and reliable keywords.
o The WordZe has a very user friendly interface.
o WordZe provides reliable and powerful keyword data. The word rank tool provides a unique data set.
o The performance of WordZe is quite modern and smooth.
o WordZe charges monthly. The monthly membership fee is $35.
o The word rank research tool of WordZe has a great limitation. It is too restrictive by nature.
In spite of the restriction, WordZe is one of the strongest tools in the market and users can be very satisfied with the overall performance.
TOOLS RELATED TO DOMAIN:
Domain Stats Tool: As the name suggests, the Domain Stats Tool helps the web masters to get all the information about the web site domain of the competitors. The statistical data extracted by the Domain Stats Tool include Age of the domains, Dmoz listings, Yahoo WebRank, backlinks count, Alexa Traffic Rank, number of pages indexed by the various search engines line MSN, Yahoo, Google etc. These results become very hand and help to explain why some of the competitors are doing well in the Search Engine searches and what things are to be done so that your web site performs well!
Domain Age Tool: Age of the Domain usually refers to two things. The age of the web site in question and the length of time for which, the domain has been registered. This actually is required to check the longevity of the website and the authenticity as well. People will trust the older website more that the new ones. The Domain Age Tool displays the approximate age of the web site on the World Wide Web. This allows you have a look at the early stages of the web site and you can optimize your web site accordingly.
The drawback is that it can only indicate that the competitor website is gaining edge in the search engine results because of the age of the domain. This is however good because you can come up with other strategies and SEO techniques to increase your page ranking.
Reciprocal Link Checker: The Reciprocal Link Checker makes use of the advanced techniques to check the status of links and create the reports in the txt or html file. It is actually responsible for two things:
o Checking the popularity of the web site and
o Overall visibility of the web site.
The responsibility of the Reciprocal Link Checker is to observing backlink status and managing inbound links of the web site. The Reciprocal Link Checker manages the various reciprocal links on the web site automatically and increases the page rank.
o It is a powerful utility for promoting the page ranking of the web site.
o It supervises and checks the status of the backlinks.
o It has highly interactive and user friendly graphical interface.
o It enhances the link quality and also its popularity.
o It is cost effective, reliable and fast.
o Reciprocal Link Checker can take a hit in case of Pay-Per-Click activity because of the fraudulent clicks and thus increase the cost!
TOOLS RELATED TO LINKS:
Majestic SEO: Majestic SEO is one of the most advanced backlink analysis services and it allows exhaustive backlink reporting. The tool provides reports on the following:
o Domain Overview: provides top anchors report, top referring domains report and top page reports.
o It provides a table which shows domains which link to the site.
o It checks the links to both the www and the non-www versions for any web site.
o Allows viewing of source flags for more specific reports.
o It provides the feature of export-to-CSV
There are many other features or advantages of the tool but mentioning all of them remain out of the scope of this article.
There are certain disadvantages as well. They can be summed up as:
o Must have some ‘online sorting and filtering of the data’ option. Though the data can be exported to excel and sorted, online sorting helps and makes life easy.
o Some of the data seem to be out dated.
Keeping these disadvantages aside, the Majestic SEO is a very handy and comprehensive tool that can be useful for the web masters
Link Harvester: Link Harvester is one of the most innovative of its breed. It helps you to take a deeper look into the results than any other tool. Another added advantage is that it works quicker than any other tool. The tool makes use of Yahoo! API and hence, the users do not have to worry about the search engines’ terms and conditions violation.
o Quick enough to find out every single site linking to a web page or a domain.
o It finds out the number of indexed pages.
o It finds out the total number of home page links, inbound links and deep link ratio.
o It provides information about the C block IP address.
o It is free and fast.
o The tool is known to provide links to WhoIs source and Wayback Machine next to every single domain.
o The tool lacks the feature of scraping pages for gathering link text and this is because, any additional function makes the tool slow.
o The tool uses only one engine for data linkage.
Apart from the cons, the tool on an average is one of the best in class!
Hub Finder: The Hub Finder is yet another free and useful tool for analyzing links for the purpose of SEO.
The Hub Finder comes with the following features or advantages:
o It captures the page ranking in Google or Yahoo.
o It allows highlighting of every single authority in the results and allows viewing of the hub pages (potential) links.
o Allows CSV output of the result.
o The users can set the search depth.
o Allows comparison of backlinks in the top ten ranking sites.
o Provides a list of the total number of hub pages in the total number of the sites crawled.
o Quickly finds out the total number of topical HubPages.
There is an obvious disadvantage of the Hub Finder. The disadvantage is:
o The existence of the scrapper web sites in certain fields can cluster up the output of the Hub Finder.
There are many other advantages and some disadvantages of Hub Finder but, taking you through each of them, remains out of the scope of the article.
Search Engine Optimization is not something very small and easy. It takes a great deal of effort to find a good rank in the SERPs (Search Engine Result Pages). There are a plethora of tools available in the market. Some of them are free and some of them are commercial. The choice is up to you. Remember, it is your site, it is your investment!