Google has established a popularity contest for websites. They have devised a grading system that examines all of the websites on the internet and crunches their existence down to a single number between 0 and 10. While the actual formula that Google uses to establish Page Rank(PR) is a closely guarded secret, there are several factors considered common knowledge that can increase the chances of getting a better PR. Among these factors are the ratio between incoming links and outbound links, the rank of the referring page of inbound links, the frequency with which you update your website, and the amount of actual traffic that visits your website.
The ratio of inbound links to outbound links on your website is an important factor to consider when you are trying to increase your PR within Google’s Ranking system. Every day little Google-bots scour the internet and gather facts about all the websites on the internet. These facts are compiled into one large repository that we all know as the Google Search Engine. Once every few months, the Google brain trust crunches the numbers gathered from all those websites and establishes the Page Ranks based on the information gathered. Not only is the ratio of inbound to outbound links counted, but also the PR of the referring website is taken into account as well.
Page Rank can also be referred to as reputation. Websites with a greater reputation or PR give a greater benefit to the websites they refer. However it is tied closely to the ratio of inbound links to outbound links. Consider this example. A website ranked PR10 refers 1 website and a website ranked PR0 refers another website. The website referred by the PR10 website enjoys a greater PR than the site referred by the PR0 site simply by receiving a referral from a PR10 website. Now taking that same example one step further, if the PR10 website decides it likes 9 other websites as well and as a result refers a total of 10 websites the value of that PR10 website goes down. Now the value of the PR10 website is diluted by the number of outbound links. The PR10 divided by 10 links now carries the same weight as a PR1 website referring 1 other website. The PR of the 10 referred websites is still better than the PR0 website. The margin of benefit received by the first website referred by the PR10 website has been greatly reduced.
One of the most important factors that influence the Page Rank is a well-kept website. A website that is constantly updated and fresh receives higher marks than those that do not change. Websites that are kept up to date will get full benefit from the factors that establish the website’s PR. The greater the time frame since the last update, the less benefit that website receives from the other factors establishing that site’s Page Rank.
Another factor that helps boost a website’s PR is the amount of actual traffic that goes to a website. More traffic tells Google that more people value the content of that website. Google will naturally give a higher PR to sites that hold more value for the internet consumer. Conversely, websites with little or no traffic do not hold any intrinsic value for the internet consumer, therefore the PR for those websites is very low.
While the actual method of determining the value of a website with Google’s Page Rank system is a closely guarded secret, there are factors that are widely known to affect the Page Rank for a website. These factors include the ratio of inbound to outbound links, the Page Rank of the referring website, the frequency with which the website is updated, and the amount of traffic that actual visits the website. All of these factors are combined to establish a single number between 0 and 10 that sums up the popularity of each website on the world wide web.