For the uninitiated, Google ranks all pages on the web
with a scale of PR0 to PR10 — higher is better. High
PR sites or pages receive most of the traffic for
competitive keywords or phrases. Keywords are what
surfers type into search engines to find what they’re
looking for on the web.
Ranking high in Google for popular keywords can prove
very lucrative. It can make the difference whether
your website is in the black and producing hourly
profits, or a total worthless waste of pixel space.
Having a high Google PR is equivalent to having money
in the bank. It is that important.
For Google is still the undisputed king of traffic, regardless
of what’s on the horizon, Google is the major deliver of
the web’s traffic. That’s why losing your high Google PR
ranking, sometimes overnight, can be so devastating for the
struggling webmaster or marketer.
Read this article to discover how you as a webmaster can
protect yourself from lost profits and traffic, even if
Google pulls the plug on your site or PR, while putting
another one of their endless algorithms into place.
10 Ways to Outsmart Google’s PageRank System
Here’s a list of things you can do to lessen the impact
of a sudden drop of the almighty Google PageRank:
* Diversify your traffic, make sure you cultivate other
sources of traffic other than the search engines. Form
partnerships and strategic links with other webmasters.
Interact in forums and online communities.
* Provide quality information and free products or services
that get ‘good word of mouth’ recommendations from your
visitors. Content will always be king — make sure it reigns
supreme on your site.
* Pick the right domain name. If you can, choose a short
catchy keyword for your domain, one people will remember
and would naturally type into a search engine or browser
to find what they’re looking for on the web. For example:
* If you’re having success with your site,(or/and especially
if you’re not) venture into off-line advertising and promotion.
Use traditional promotional products, t-shirts, caps, bumper
stickers, etc. to promote your URL. You can also try PPC
(Pay Per Click) advertising to provide you with targeted
traffic and sidestep the search engines. Well sort of!
* Try viral products like ebooks, reports and free software
programs to get your links out into the marketplace. You can
also try product or site testimonials which are another great
source of targeted traffic.
* Be extremely careful of any out-going links from your
site. Don’t link to bad neighborhoods (link farms, banned
sites, etc.) Google will penalize you for bad links so
always check the PageRank of the sites you’re linking to
from your site. If you don’t have the Google Bar, you can
check any site’s PageRank here: http://www.iwebtool.com.
* Onsite SEO factors does have an influence on rankings —
make sure your site is dressed to kill. Pay attention to
keyword density, title descriptions, meta tags, alt tags and
interior linking structure. If you can, optimize your site for
all three major search engines: MSN, Yahoo and Google. But
don’t stop there, also submit your site to the countless other
smaller search engines on the web. It’s the old adage, don’t
put all your eggs into the ever-changing Google basket or
you’re probably turn your site and yourself into one desperate
basket case. Other search engines listed here: http://www.isedn.org.
* Along those same lines, have a large spread of keyword
phrases that you’re targeting with the content on your site.
Don’t go after extremely competitive keywords which have
countless major players with deep pockets buying links,
left right and center. Instead, pick a whole range of keyword
phrases that have less or little competition. All these keyword
phrases will add up to a flood of traffic for your site. Phrases
that for the most part won’t be affected by a sudden drop
in PageRank. One good site for finding these keywords is
http://www.nichebot.com, it will give both the number of hits and
the amount of competition for each keyword.
* There is one more strategy you must explore if you want
to lessen the power and importance of your own site’s PR.
One strategy that will bring in tons of Google traffic even
if your PR is ZERO. You must utilize the PageRank of other
sites on the web. Use off-page optimization for your major
keywords. Build countless anchor text links through keyword
rich articles, content related blogs and products that benefit
from the high PR of other sites on the web.
* Keyword rich articles are some of the best examples of this
method, placing them on high PR sites will filter Google
traffic through these articles onto your site. It will also
warm up these visitors before they reach your site and they
will be more receptive to any of your site’s offering; never
underestimate the power of the Pre-sell. Build enough of these
links and a sudden drop in your own Google PR ranking won’t
drastically affect your bottom line or the amount of quality
traffic you are receiving.
What’s even more satisfying, if you build these links,
partnerships, and off-site optimization — your Google
PageRank will probably go up. If it doesn’t, who cares,
for you will have Google-Proofed your site against any
sudden drop in your site’s PR rankings and broadened the
reach of your site by using the high PR of other sites on the
Web. In the process, you will have protected your site and
yourself from the big bad Google PR wolf.
You don’t have to conquer Google, you just have to outsmart it!