How To Protect Your Site From A Google PageRank Drop

For the uninitiated, Google ranks all pages on the web

with a scale of PR0 to PR10 — higher is better. High

PR sites or pages receive most of the traffic for

competitive keywords or phrases. Keywords are what

surfers type into search engines to find what they’re

looking for on the web.

Ranking high in Google for popular keywords can prove

very lucrative. It can make the difference whether

your website is in the black and producing hourly

profits, or a total worthless waste of pixel space.

Having a high Google PR is equivalent to having money

in the bank. It is that important.

For Google is still the undisputed king of traffic, regardless

of what’s on the horizon, Google is the major deliver of

the web’s traffic. That’s why losing your high Google PR

ranking, sometimes overnight, can be so devastating for the

struggling webmaster or marketer.

Read this article to discover how you as a webmaster can

protect yourself from lost profits and traffic, even if

Google pulls the plug on your site or PR, while putting

another one of their endless algorithms into place.

10 Ways to Outsmart Google’s PageRank System

Here’s a list of things you can do to lessen the impact

of a sudden drop of the almighty Google PageRank:

* Diversify your traffic, make sure you cultivate other

sources of traffic other than the search engines. Form

partnerships and strategic links with other webmasters.

Interact in forums and online communities.

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* Provide quality information and free products or services

that get ‘good word of mouth’ recommendations from your

visitors. Content will always be king — make sure it reigns

supreme on your site.

* Pick the right domain name. If you can, choose a short

catchy keyword for your domain, one people will remember

and would naturally type into a search engine or browser

to find what they’re looking for on the web. For example:

http://www.hotels.com.

* If you’re having success with your site,(or/and especially

if you’re not) venture into off-line advertising and promotion.

Use traditional promotional products, t-shirts, caps, bumper

stickers, etc. to promote your URL. You can also try PPC

(Pay Per Click) advertising to provide you with targeted

traffic and sidestep the search engines. Well sort of!

* Try viral products like ebooks, reports and free software

programs to get your links out into the marketplace. You can

also try product or site testimonials which are another great

source of targeted traffic.

* Be extremely careful of any out-going links from your

site. Don’t link to bad neighborhoods (link farms, banned

sites, etc.) Google will penalize you for bad links so

always check the PageRank of the sites you’re linking to

from your site. If you don’t have the Google Bar, you can

check any site’s PageRank here: http://www.iwebtool.com.

* Onsite SEO factors does have an influence on rankings —

make sure your site is dressed to kill. Pay attention to

keyword density, title descriptions, meta tags, alt tags and

interior linking structure. If you can, optimize your site for

all three major search engines: MSN, Yahoo and Google. But

don’t stop there, also submit your site to the countless other

smaller search engines on the web. It’s the old adage, don’t

put all your eggs into the ever-changing Google basket or

you’re probably turn your site and yourself into one desperate

basket case. Other search engines listed here: http://www.isedn.org.

* Along those same lines, have a large spread of keyword

phrases that you’re targeting with the content on your site.

Don’t go after extremely competitive keywords which have

countless major players with deep pockets buying links,

left right and center. Instead, pick a whole range of keyword

phrases that have less or little competition. All these keyword

phrases will add up to a flood of traffic for your site. Phrases

that for the most part won’t be affected by a sudden drop

in PageRank. One good site for finding these keywords is

http://www.nichebot.com, it will give both the number of hits and

the amount of competition for each keyword.

* There is one more strategy you must explore if you want

to lessen the power and importance of your own site’s PR.

One strategy that will bring in tons of Google traffic even

if your PR is ZERO. You must utilize the PageRank of other

sites on the web. Use off-page optimization for your major

keywords. Build countless anchor text links through keyword

rich articles, content related blogs and products that benefit

from the high PR of other sites on the web.

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* Keyword rich articles are some of the best examples of this

method, placing them on high PR sites will filter Google

traffic through these articles onto your site. It will also

warm up these visitors before they reach your site and they

will be more receptive to any of your site’s offering; never

underestimate the power of the Pre-sell. Build enough of these

links and a sudden drop in your own Google PR ranking won’t

drastically affect your bottom line or the amount of quality

traffic you are receiving.

What’s even more satisfying, if you build these links,

partnerships, and off-site optimization — your Google

PageRank will probably go up. If it doesn’t, who cares,

for you will have Google-Proofed your site against any

sudden drop in your site’s PR rankings and broadened the

reach of your site by using the high PR of other sites on the

Web. In the process, you will have protected your site and

yourself from the big bad Google PR wolf.

You don’t have to conquer Google, you just have to outsmart it!

Source by Titus Hoskins

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