There are many areas to Search Engine Optimisation, but if you want to rank well on Google then the most important aspect of any SEO campaign is Links and the process of Link building.
This is a lengthy and often frustrating process and it involves many different steps in order to be successful. The key thing to remember is to be patient, it can take over 4 weeks for you to see the benefit of any link building campaign. It can also take longer for people who you have requested links for to get back to you or even add your link, so do think that you will do some link building and be T10 on Google in a few weeks.
The first and most debatable way to gain links is by getting what are called reciprocal links. This process involves you placing a link to website A and then them placing a link back to you. Now the debate focuses on how effective this form of links is and weather Google will penalise you for participating in this. The answer to this is that they are both good and bad, confused? Well basically its kind of like beer, if you drink in moderation its good for you but if you go crazy and indulge too much then its not.
With reciprocal linking its OK to have a few links back to your site, as long as they are from relevant sites (see later on) and also that they are more valuable than the link you give out (so they have a higher PR or are from a high quality or authority website). The main thing to remember here is that its not all about getting links its about getting more inbound links, a one way links is still far more valuable. But we all need to start somewhere so some reciprocal linking can be useful.
Relevant Links Relevant links are important to any link building campaign, these help define your site and Google places a higher value on these than non relevant links. So what is a relevant link, well it’s a link that is on the same topic as your website. So if you have a website that sells hotels, then having travel related or accommodation related links are better.
Directories There are different types of directories on the internet and the two main ones are Free and Paid. These can be great for not only building one way links but also getting good quality links to your website. The two best known directory’s are Yahoo and DMOZ, these have the highest credibility with Google and will give you a quality link back. They do both have their drawbacks though as the DMOZ is free but it can take a long time to get listed and if you have an affiliate website then you have practically no chance of a listing. Yahoo will list your website within a few days but they will charge you a massive $299 for the privilege and that’s not even a guarantee that you will be listed in the directory.
The best thing to do is look at other cheaper quality directories, there are plenty out there my top five are
Bubl Greenstalk Botw Iwebtool Aviva There are some pretty good lists of directories on the net and for both free and paid ones, try seocompany.cas’s list of directories. Alternatively you could do a Google search for “free directory’s” or “paid directory’s”.
Blogs and Forums Blogs and forums can be a great for getting links also and also relevant links at that, just type into a search engine “blog” or “forum” and a keyword related to your website and you should find a good selection of relevant blogs and forums.
You can then contribute information to a forum and usually add an anchor texted link to your website as a signature. These can give you high pr backlinks depending on the quality of the forum.
Blogs usually allow you to comment or contribute to them and this again allows you to get a link back to your website. Also starting your own blog can allow you the chance to get more links and also if you blog becomes successful then these could turn into high pr links.
Finding Relevant Links The most basic and most time consuming way to find links is by searching the internet for sites which you can add your site too. There are a few ways to do this, one is to type into a search engine the words “add url” or “add website” and a keyword related to your website. So if you have a books website then type “add url book” as a search.
Another well used method is to find websites that link to your competitors, you can use programs such as IBP or SEO Elite which both cost money. Alternatively you can type link:yourcompetiror.com where you replace yourcompetitor with a website which is in Google top 10 for one of your keywords.
This method can be effective for finding which directories your competitors are using and also you can sometimes find sites which they are paying to list on. The chances are if your competitors is paying for advertising on a site then it is probably worth getting your website listed there too.
Write Articles A great way of not just getting one way links but also good contextual links as you can write an article on a topic related to your website and add a link within the content where relevant. This method also allows you to add a link back to your website in the author section which will be kept with the article. The article can then be submitted to various websites which distribute them for you. Basically they give people permission to use you article on their website providing they retain your author information, thus you can gain dozens of links from a single article. Since the sites often are on the same topic as the article meaning that you can often give relevant links back to you site.