When you Google the word vitamins for example, you will read the following at the top of the results page: Results 1 – 10 of about 30,300,000 for vitamins. Without a question the online competition is a very tough one. Let me ask you a question. How much would you pay for the magic wand that can rank you number one on the page one, right away? Unfortunately the gadget doesn’t exist and most probably never will.
Yet another question remains: Can I ever rank number one on Google Search Results page? Cheer up! YOU CERTAINLY CAN. It is possible. If others did it you can too. Yet to get there you need to work on both aspects of your webpage. The offsite and the on-page factors.
The off site factor is considered the most important aspect of your page rank. However let us talk about the on-site factors today. We have written a few articles on outside linking which perhaps you want to peruse after you are done with the present piece.
By the way, you have absolute control on your on page SEO. First of all you make sure that your Title Tag is an accurate description of your product or service. Also you want to build the Titletag using high ranked keywords. Use the Google AdWords keyword-tool to find the right keywords. An example of the Title tag for one SEO provider page could be: Google search or Google search/SEO. When the website opens on Internet Explorer, the page title and the description shows above the web page. On the present Title tag example it should read: Google search/SEO-Windows Internet Explorer. Be it understood that Google brings up the page title not the Website title. Thus the title on each page of your website should be different.
Don’t worry about having your keywords on the page source. It happens that as Google visits your site, it reads the content or copy keywords most of all. On the other hand Google always reads your Page description and Title tags on the back of your page or so called “source”. Have your keywords squeezed in between the first 25 characters and then graciously repeat them several times on the first 20% of the content and use a few good ones instead of stuffing your copy with many awkward phrases carrying keywords. You will find that instead of helping your rank this practice may end up hindering your Google rank.
What convinces your visitors to buy after they land on your e-commerce webpage? The copy takes care of that. Your copy must clearly explain the benefits of your product or service. Copy must also appeal to emotional traits of family financial security, comfort or ownership pride. Google tends to pull WebPages with longer descriptions of products and benefits. Your copy on a single page should be 600 words or more to have preference by search engines. Obviously the call to action is an important part of a well thought copy.
Search engines like to visit sites that are easy to navigate. Reason why you want to have all your pages linked within themselves. Google also seems to prefer larger websites. Many times when I count the number of linked pages of a website on the first page of Google it has between 40 and 100 linked pages.
In wrapping. Work on your on-page optimization making your title and description tags with high ranked keywords as your first steps. Next write a long copy having your keyword at the beginning of the content. Finally build one larger website rather than several small ones. Do that and I’ll see you on page one of Google.