If you would like your website to be ranked well in the search engine for the various key phrases that you would like to target (and receive massive volumes of targeted traffic for free), you need to optimize your site for the search engines – Doing what is known by Search Engine Optimization (SEO for short).
There are 2 broad categories as far as Search Engine Optimizing a site is concerned – And they are Onsite, as well as Offsite SEO.
In this article, I am going to share with you the differences between these 2, as well as what you need to do for each of them.
Let me first start off with onsite SEO – Which basically means things that you have to do on your website in order for it to be ranked well in the search engines.
Some of what you need to do would include:
Proper Keyword Usage
For every article that you have in your website, you need to make sure that it is optimized for a particular key phrase (that you intend to rank well for in the search engines).
You need to sprinkle this particular key phrase throughout the entire article – What I would recommend is that you mention that particular key phrase once in the introductory paragraph, twice to thrice in the article body, and once in the conclusion.
Also, you want to make sure that the title of your article contains the key phrase which you would like the search engine to rank your article well for.
As for your About page – It is basically a page where you tell your website visitors about what your website is all about – Such as why you set it up, what purpose does it serve, and what will they be able to discover in your website.
Avoid Content Duplication
Google loathes duplicated content. Therefore, what you need to do is to ensure that your entire website does not have it.
What this means that you should not have the same content on more than one page in your entire website.
Offsite SEO, as the name suggests, are factors outside your site that will determine your site’s ranking in the search engines.
While some of the factors are beyond your control as the webmaster, there is one thing you can do, and that is:
Backlinks are generally links to your website from other websites. Generally, the more backlinks your site has, the more “important” the search engines they will deem your site is and the higher they will rank it in their search results.
However, that does not mean that you should go around spamming other peoples’ site with your links – You should only get backlinks from sites that are relevant to yours.
Other ways you can get these backlinks are through forums (where you can state your site’s link in the forum signature), social bookmarking (such as Delicious, Digg, StumbleUpon), and social networking sites (such as Facebook, Twitter, Myspace).
With the above article, I hope you now have a better idea on what onsite, as well as offsite SEO is, and that you now have a clearer idea on some of the things you can (and need to do) if you want your website to be ranked well in the search engine listings.