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Search Engine Optimization and Keyword Relevance

When a search engine indexes a site, it does essentially two things; query relevance and ranking priority to deem it worthy of its search results. This two folks are the end results of a much anticipated search engine optimization work flow on a web page with respect to its niche keywords.

Learn the basic factors that will help easily expose the call to action steps and proper guidelines when targeting a better search engine ranking positions with your SEO.

1.) Query Relevance (KEYWORD RELEVANCY)

The first is to determine what the site is about via its content. This is very important otherwise Google would be displaying irrelevant sites for search queries. For example, if the site is mainly about search engine optimization, but happens to mention the phrase ‘web marketing services’ once (as in “Bob has been providing web marketing services for over 7 years”), the site shouldn’t be pulled up for queries for ‘web marketing services’.

A search engine makes this distinction by looking at the relative density of the keywords and phrases on the site. The term ‘keyword density’ has gone out of fashion, and absolute measures of keyword density (such as 5%) are no longer considered to be a factor by most SEO experts. But relative keyword density continues to play a role. If the term ‘SEO consulting’ has a higher keyword density than ‘web marketing services’ on a site, the search engines assume that the site is about SEO consulting more than it is about web marketing services. But if a keyword density of a related search query like “SEO web marketing” is higher than the term “search engine optimization” the site will also be ranking for the search term “SEO web marketing”, with respect to the keywords effective index (KEI) and other ranking algorithms factors.

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As far as the determination of relevance goes, very little has changed since 1998: search engines still decide how relevant a site is to a particular query by analyzing the keywords on a site.

2.) 1st Page Ranking Display Priority

The other thing the search engine does is prioritize the sites which are relevant for a search query. Most people refer to this as SERPs (Search Engine Ranking Positions), which isn’t incorrect as, while all the sites returned for a search query are deemed to be relevant to the query, the degree varies. Sorting the sites by degree of relevance is referred to here as prioritization.

This is what a SEO company is mostly concerned about. A large number of factors are taken into account, such as link popularity, anchor text of inbound links, domain age, traffic, and so on. All this factors helps search engines to also correctly identifying the niche of a site, which is mostly taken from the index page of a site submitted to search engines for indexing.

Admittedly, Google is better at it, and do more things. They look at inbound links, ‘alt’ tags, and they crawl all the pages of a site. However, that doesn’t mean site owners should make it difficult for a search engine to determine the niche of a site.

On-Site SEO Optimization

Solid on-site SEO Optimization can substantially help search engines understand what a site is about. Think of it as not making things unnecessarily hard for the search engines.

For example, if you have a site about SEO consulting, there is no need to flood your front page content with the keyword ‘SEO consulting’. That would rightly be considered as spamming and your site would end up penalized. However, make sure your front page doesn’t mention the word ‘SEO web marketing’ more often than it does ‘SEO consulting’, otherwise search engines will assume your site is more about SEO web marketing than it is about SEO consulting.

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But as stated earlier your site can come up for more than two related keywords if the keyword relevance and density is good enough to rank your site among other sites that target this keywords.

Also watch out for two- and three-word phrases. Important phrases such as ‘SEO consulting’ should occur more often than unimportant phrases such as ‘SEO consulting firm’.

SEO TIPs:

Follow this tips and see a difference in your SEO score board:

1) work on making your internal links be anchor texts to another page on your site but has the same relevancy with the page your link into.

2) Make your fist sentence on your body contain part or full of your targeted keywords.

3)Make sure your subpages have got part or all of the keyword as a named file.

4) Make your major keyword come first in your TITLE, DESCRIPTION and KEYWORD positioning.

5)Make sure that your keyword is spread evenly and are highlighted in bold

6) The use of H1-H6 tags are also a good to apply but do consider spreading this tag on you body.

Source by Adetunji O Olatunji

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