In an uncertain economic climate, with a job market that has taken 1,000 steps back and maybe only two steps forward, SEO jobs are a rarity. In fact, new jobs in general are quite rare and difficult to find, but SEO professionals have a great advantage as the new breed of marketers.
Internet marketing is the future for any business that wishes to thrive, as it offers access to a virtually unlimited pool of customers without the costs involved in physical expansion to other geographical areas.
SEO Jobs Now a Rarity, but What Does the Future Hold?
The main problem lies in the fact that many business owners still don’t understand the full potential of Internet marketing and its benefits. The job market is split into two general categories in terms of employers, with small and medium businesses on one side and large corporations on the other.
This creates two major problems for those looking for SEO jobs, as on the one hand employers either cannot afford a full-time in-house professional or lack the understanding of Internet marketing.
On the other hand, large corporations have not yet taken full advantage of the Internet, and this is mainly because decision-making is a cumbersome process. Innovation in certain areas is difficult for some large corporations, especially something as forward as Internet marketing, and even once a decision is reached to move forward. There is a large gap between the decision-making process and effective implementation.
However, the future looks bright for SEO jobs because the general trend is for companies to move much of their business into the virtual world. There is no other vehicle that can offer a combination of targeted traffic and cost efficiency like the Internet, and companies are beginning to realize this. Many are still tentative, but expect to see stunning growth in SEO jobs in the future.
SEO Job or Freelance SEO Consultant?
Applying for SEO jobs as an employee of a much larger company might give you a level of income security. You’ll have a pay check coming in each week and you have somewhere to go each day. However, these jobs are highly competitive and can be scarce.
A viable alternative would be to consider offering your SEO services directly to companies or businesses who don’t want to hire a full-time employee. Many smaller businesses simply don’t have the budget to hire staff full-time, but they’ll happily outsource their SEO requirements to freelance consultants when they need them.
As an SEO consultant your income can be much higher than any in-house SEO jobs could ever offer and you have the freedom to pick and choose with whom you work. You must remember that even if it seems as if your skill set is not in demand, this is not quite so, because with increasing awareness comes an increase in demand.
In any case, as a marketer you have the advantage of applying a few principles of lateral marketing and create a larger demand for your own services.
In-house SEO jobs should in fact be seen as a temporary measure for SEO marketers, with your ultimate goal being to become a freelance SEO consultant. When you have the freedom to charge your own prices, your earning potential is much greater because you offer a unique skill set that combines the art of marketing with the preciseness of technology.