Search Engine Optimization (SEO) is evolving all the time- there are innumerable algorithm updates and refreshes which cause the strategies as well as focal points to change. The SEO strategy that is not constantly adjusting with time is destined for failure. You can hire an expert SEO consultant who can fix the SEO strategies for you based on a number of factors.
While there are “no-one-size-fits-all” solution when it comes to SEO, here are some areas of focus which can help you in improving your overall search visibility campaign:
Switch Your Focus From the Keyword Rankings to ROI
If you are putting an emphasis on your keyword rankings and determining the success of your campaign based on the keyword positions then it’s time for a major wake up call. You should focus more on the ROI metrics.
Optimize Content for Mobile Traffic
Mobile traffic has surpassed desktop traffic since 2014 and Google has also made it clear that responsive websites provide the best user experience. To know whether your website is mobile-friendly or not, the SEO consultant can run it through Google’s mobile friendly test and optimize it accordingly.
Design Well Thought out Content Assets to Earn Links.
Inbound links are the most influential signal of trust as well as authority. A renowned SEO Company can help you in earning a high quality link on your website. It is valuable for many reasons like SEO, referral traffic, sales, leads and brand exposure. The experienced professionals from the SEO Company will create something so good that other websites will share it and link back to your website.
Optimizing for Yahoo, Bing and DuckDuckGo
There are various alternatives other than Google which are becoming more popular and accepted these days. You can hire SEO services who will optimize your website and make it visible across Yahoo, Bing and DuckDuckGo search engines in addition to simply Google.
Target more Precise Keywords and Phrases
The days of targeting broad keywords have come to an end now. Though they tend to have a huge search volume yet they don’t attract highly targeted traffic and are also very expensive to rank. The long tail search queries can be targeted to attract the qualified buyer traffic as these terms have quite less competition. Keyword research by considering the shopping patterns of the target clients can help you to identify the appropriate search terms and phrases to go after.
Focused Social Media Approach
Social media is both a marketing channel as well as a customer service channel. Your social audience wants you to engage with them on a more personal level. It is very effective to focus on two or three social media platforms and be accommodating. This not only helps you in generating more sales and revenue but also helps to build a loyal following to share your content.