Without Search Engine Optimization, the top websites wouldn’t be where they are today. SEO is the driving force behind the success and failure of websites in the modern day. Let’s take a look at the top 20 SEO tips that every business should try and implement:
Content over Keywords: While keywords are very important in affecting search engine rankings, they can never be more valuable than high quality content. A lot of websites choose keywords over content. Don’t make that mistake.
Social Media: Banking completely on SEO these days is quite futile. A lot of marketing activity can be done through websites like Facebook and Twitter. Social media has provided businesses with new avenues for marketing and promotion.
Update Content: Everything in the world of business is dynamic. So why shouldn’t your website be the same? Keep updating your website’s content in order to move with the times.
Quick Loading Times: Using the top 5 SEO tools, businesses should ensure that their websites have fast loading times. It is an impatient world out there, and to keep people waiting means losing out on business.
Being Mobile Friendly: It is the age of smartphones and tablets, and developing your website for those platforms will undoubtedly help in bringing forward new customers.
Quality Link Building: Link building through social media channels or guest blogging is recommended. You even have the license of going completely original.
Reader Comes First: Always prioritize the visitor. Many websites fail because the developers were too worried about the search engines.
Avoiding Jargon: Jargon, or technical terms, should never be used in the content. People will steer away from your website as soon as they notice words they cannot understand.
Reputation Management: The benefits of availing your business’ products and services should be promoted, while negative reviews should be kept in check.
Attractive Website Design: Design a website that is attractive. People are bound to remember visually attractive websites.
Ease of Use: Navigating through your website should never be a hassle for visitors.
Domain Name Keywords: Your domain name can make do with a few keywords, but make sure that you don’t overdo it.
Keyword Density: Just like the domain name, keywords, if you overuse keywords in the content, it will make for terrible reading and visitors will quickly understand that you hold search engine rankings dearer than the visitors’ attention.
Optimize Images: With the help of title and ALT tags, all images on your website can be optimized as well. Why just optimize text when you can do the same for images as well?
Creating Internal Links: Relate latest stories with old ones by creating internal links within your website. Page views can be increased greatly by using this tactic.
Sitemap Submissions: Submitting your sitemap to search engines can get your website a vast amount of organic traffic.
Comments: Encourage user comments and reviews. But make sure to make the comments section moderated for avoiding spam.
Monitor Progress: You can compare SEO tools and use the ideal one to help you in gauging the progress of the implemented SEO techniques.
Variation of Keywords: Never use the same keywords again and again. Use variations to keep content fresh and unique.
Web Hosting: Employ proper web hosting services for the making your website responsive.