Search engine optimization is how you can make your website work best with the major search engines. With the thousands of competitors probably offering the same products or services, you may find it difficult to be ranked high in the search engines. Driving traffic to your site may need several strategies to be performed to send your site to the top pages in the search results. There are several SEO tools, however, that can help you in your search engine optimization campaign.
SEO for Firefox is a free software tool you can avail of after you set up your free SEO account and you have to use Firefox as your browser for this tool to work. This software can give you a good analysis in the status of your ranking on the results pages.
The Rank Tracker software can automatically check your search engine rankings with your keywords used. It can also show if your site moves up or down in the results pages, and those will help you decide on the best keywords to use for your SEO campaign.
The Linkscape/Open Site explorer is a free tool that can provide you the ability to see thousands of links to any site and these can be your source of backlinks. This tool can make gathering and sorting of link date easier and faster and you can study your competitors with this tool.
The Juicy Link Finder is a software designed to find out the top links on the major search engines for your chosen keywords. This tool can be of help to you in finding out which websites can be best for your specific keyword phrases, but because of its cost you can opt to use it sparingly.
The Google Webmaster Central is a software you can use to find out how your site is performing and what keywords make your site rank high and low. This tool can give you recommendations and it comes from Google so you can trust these as white hat recommendations.
You can use simple techniques to give you a good organic growth in your search engine optimization campaign. This requires creativity and involves lots of patience because a campaign may not turn out easily.
But if you can have another option that will give you the needed traffic, then you must have a good appreciation of these. The search engine optimization tools are these kinds of software which can be your option.
Some of these that can be availed of are free but there are also tools which can cost you something. The traffic generated and your higher rank in the results page, however, can give you a good reason to spend something.