The SEO practices have seen a huge change in the past couple of years. With Google churning out updates frequently, things aren’t the same as they used to be. There is no place for illogical link building techniques or link buying or bookmarking practices. The latest SEO practices are content driven. If you are publishing good content, Google will consider you. That’s how it works!
All the recent Google updates such as Panda, Penguin, Hummingbird emphasizes upon the importance of content. Let’s say, someone is looking for something, Google will look at the query and come up with the results based upon the quality of content. The better content you’ll throw in the web, the better chances you have to be considered by Google.
Some of the best SEO practices that one could follow in 2014 are:
Creating high quality content
Google has made it very clear that it gives importance to content. No matter how big brand or company you are, if you aren’t creating high quality content, Google has no interest in you. It is also important that your content’s ultimate goal should be providing relevant information. Don’t stress on stuffing keywords. Users and Google are looking for answers. If you will give them what they are seeking, you will get a better ranking.
Promoting your content
The second step is content promotion. Whatever you are writing, you need to ensure that it reach out to everyone. The best way to promote your content is via social media. Whether its Facebook, Twitter, LinkedIn or Pinterest, make sure that you promote what you write. This will allow your fans and friends to share your content or talk about it. The more engagement your content receive, the better.
Guest blogging is another way of promoting your content. You can reach out to different bloggers in your industry and ask them to post or promote your content. There are multiple websites out there that are looking for high quality content. You can show them the content you have posted before and if they are satisfied, they would allow you to post your blog as a guest.
Promoting your content via PPC campaigns also works big time. There are multiple options such as promoted tweets, Facebook ads, paid search, LinkedIn etc. You also need to figure out what’s the best time to promote your content depending upon your target market.
Customer focused websites
If you want better conversions, you need to have a customer focused website. Make sure you are sending clear message to your customers. Make your website seamless, so the visitors can turn into customers. You need to have a proper sales funnel. Posting relevant content at the right time, which helps your customers, is another way of showing them that you care.