Everybody claims to be a Search Engine Optimization Expert these days, but what do SEO experts actually do? There are two parts to Search Engine Optimization, the on page modifications and the off page modifications.
On Page Search Engine Optimization:
A lot of on page SEO can easily be done by a web designer. SEO experts will often charge to optimize your pages even if they are already optimized. If you plan on hiring a web designer and a SEO expert for your website, make sure you you don’t pay for something that is already done.
If your pages aren’t optimized, a SEO expert will go over your code and clean it up when necessary. This includes checking the site navigation to ensure that it’s both user and search engine friendly as well and checking your content for proper keyword saturation and optimizing meta tags. It is important your website is targeted towards several keywords. A SEO expert will help you choose proper keywords to target your ideal audience.
Off Page Search Engine Optimization:
Off page SEO is just as important as on page SEO. A good SEO expert will help you setup backlinks to boost your Google PageRank and submit the website to directories and social networks on your behalf.
Unfortunately hiring a SEO Expert is risky because its difficult to judge how effectively the service has increased traffic to your webiste. If you understand the proper use of keywords, the title tag, meta tags, file naming, back links and article submission you don’t need to hire a SEO Expert to make the chances for you.
An important thing to remember about Search Engine Optimization is that it’s not a five minute job, but it’s not rocket science either. There aren’t any “secrets” or million dollar tricks to optimizing your site. If you optimize your website and continually post excellent content the search engines will drive traffic for you.
Ideally, if you already have a knowledgeable web designer or if you are the web master, it would be a good idea to hire a SEO Expert to review your site and develop a plan of action. Normally this is cheaper and it will give you a better idea of exactly what you need to do to naturally increase your search engine traffic.