If you have a business and are making use of different marketing platforms online, blogging should be added to these marketing efforts. Blogging alone has been proven to generate income with its advertisements. Some bloggers have even quit their jobs to go full blast with blogging. However, blogging is not just a mere tool that you can use to generate income. This can also be used as a powerful marketing tool than is now widely used by different types of business entities. When you conduct business online, it is very important that you establish your presence. You can also do this with social media websites but blogging offers more because you have the command as to how long your articles would be.
Blogs are Great at Increasing Website Traffic
Do you know where your audiences are coming from? When you have a website, the people visiting your website most probably have stumbled upon your website when they searched online. They could also have been directed to your website when they clicked on your pay per click ads. They could also have clicked the links found in your social media pages. When it comes to blogs, you can also do this same strategy. A blog is a great way to leave links pointing back to your website. With the combination of your pay per click ads, social media pages and business blog, you are increasing your chances of having more traffic coming to your website.
Blogs Can Build Connections
Blogs are very powerful. This can build your expertise as a business because you are able to showcase what you know about your niche. Blogs are very attractive to people who are also interested in the same niche. You will not only be attracting potential customers but will also attract those who share your passion. In this industry, a business should not only be concerned about getting ahead of the competition. You should also be able to know your competitors because there is a great opportunity to do collaborative work. Partnerships have been formed because people found that they share the same ideals.
Blogging Can Build More Followers
Once you are able to prove your expertise in your field, more and more people will recommend you and will want to read your blog posts. A blog is not just used to showcase your products and services. It’s also about being able to give information that can touch people in a personal level. Buying is considered an emotional experience. People buy products or services because they feel that these are right for them. With articles written in your blog, you can make use of words to play up or play down the emotions of your audience. Once you make a connection, this is bound to create a blog that has the capability to engage the readers enough to make comments with each blog post.
Blog Can Fill In the Gap of Customer Service
If there is one thing that you could learn from successful businesses, this is the importance of having great customer service. Customer service nowadays can be done through a phone line such as RingCentral VoIP service. There are some things that are repeatedly asked by consumers. Instead of answering all their queries one at a time, your blog can be used to address popular questions regarding your business. This will not only cut your time spent on answering these calls but will also be beneficial for your customers since they no longer need to wait in line for their questions to be heard. Doing this also means that you care about their problems hence you have taken the time to put up blog as an answer to their needs.