Building Your Websites For Success

Before I get into the nuts and bolts of how to set up your website for success, there’s something I want to drive home. In order to make money online, you need to create a sales process. You want to think of the sales process as a funnel and imagine a real person at the other end of the computer. If you have a poor domain name or a poorly designed site or hashed together content, then there’s a leak in that funnel, because your potential customers are evaluating you on every level to help them decide whether or not they think you’re worthy enough to give their money to.

That’s not a perfect metaphor because there will always be "leaks" in your funnel. 100% of your visitors aren’t going to buy from you no matter how great your site is. Luckily, you don’t need them to. So, don’t think about ways you can cut corners to make money quickly think about earning the sale and providing value through each step of the funnel.

You are building a business, and if you truly set it up as a business and treat it as such, you’ll avoid problems down the road. With that said, let’s move onto how to build your website for success and the first step to doing that is by selecting a good domain.

Selecting the Right Domain

Once you have your niche, you need to pick a domain name. Your domain name can be one of the biggest value assets that your site has. Your end goal should be to become a min-authority site, which means it should be BRANDABLE. You want to find a domain that has a potential brand appeal. This will really help if you plan on selling the sites you create.

That also means no .info, no .net, and no .org. You really need to get .COMs ONLY. I personally like to get something with the main keyword phrase in it and then add something to the end or start of it. For example the following domains might be good options for the "credit card" niche (I didn’t check availability, but you get the picture):

Obviously, the more competition there is in your niche, the less chance that these types of domains are going to be available.

Domain Name does’s!

Make sure your domain name is pronounceable, this means no wordplay’s! If you can’t say your domain out-loud and then have a stranger type it perfectly in, you’re doing something wrong. Try to include your primary keyword (but don’t stress about it).

Domain Providers

I recommend and use the following two domain registrars: – GoDaddy has been the "go to" domain registrar for years. Their user interface is great and easy to navigate and their support is awesome as well. I don’t recommend using GoDaddy for any other services, such as hosting, because they are overpriced without the capabilities of other hosting providers.

Domain Register – NameCheap also has a great reputation as a domain registrar. One main difference from GoDaddy is that NameCheap gives you one free year of WhoisGuard to protect your information so competitors and spammers cannot get your personal information.

BIO: Romina is from and a University Lecturer. She loves to write on technical topics like Efficient Address Book. She is writing from last three years.

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