Online marketing is fast becoming a necessity. There are many options available and Twitter is growing as a viable and worthwhile option to consider for e-commerce websites. However, you need to do it effectively. It is very easy to waste time promoting websites, products and other forms of online marketing on the site.
To make sure you get the most from your Twitter marketing, here are four tips that you need to follow.
Understand Your Market and Audience
Who are the people following you? Who is your target market? The two may not quite be the same thing. You may find that the people following you are the people who will retweet your links rather than buy from them. Understanding this is important as it affects the type of posts you share.
Rather than sharing overly promotional ones, you’ll need to share content that they are willing to retweet. But at the same time, it needs to encourage their followers to buy. That takes time to learn and develop.
If your followers are your target audience, you need to create links that will appeal to the audience. Your tweets need to encourage them to buy and share with their friends.
Create Intrigue and Excitement
People love competitions and contests. They want to feel like they can win something for free. Strangely enough, those who enter competitions are more likely to buy a product afterwards. So, create excitement and intrigue in your Twitter posts.
Rather than coming straight out with an offer, create a contest for your followers. Ask them to name the designer of a new line or to tell you how many colour ranges of a particular product you offer. Get them to tweet the answers to you and let them know about the random draw you will do. Once they reach your website, track how long they stay on the site and if they buy something. You will likely be pleasantly surprised.
Buy Retweets and Likes with Caution
Twitter has strict policies, so you need to be very carefully when buying things like likes and retweets. It is very important that they don’t come from bot sites. Do your research into anybody offering these types of services and make sure they are legitimate.
You can often tell by the amount of retweets or likes they are offer. Those that offer thousands of likes within a 24 hour period should be used with extreme caution. Those that offer 50 or so over the course of a couple of days are worth considering. The 50 are more likely to be human users and will not alert Twitter to some suspicious activity.
When you buy retweets, you will also check the type of audience those retweets have. There’s no point promoting your posts to people who won’t buy your product or even retweet your links themselves. If you’re going to spend money, make sure the service is the best value possible.
Remember Your Goal
Setting a goal before you start is an excellent way to go. This is usually in your marketing plan. You need to think about what 8you want from this form of social media marketing and how you’re going to go that.
When you’re tweeting, keep your goal in mind. With each tweet, you need to ask yourself whether it will help you work towards that goal. If not, don’t tweet it!
Twitter can be extremely powerful for your
[one_sixth]e-commerce website. In fact, many forms of online marketing can. However, when using the 140-character site, you need to use it effectively. Think about your market and add some excitement to your posts. If people are excited, they’re more likely to share with their followers and buy.