In the marketing arena, the internet technologies especially social media had given the boost to the small businesses including the dental practices. According to the director of an online marketing firm Julie Niehoff, these marketing strategies. He made a small presentation to nonprofit managers and some of the business owners in Texas recently. She recommended to marketers to focus on “raging fans” in the category of customers probably to “tool your horn” which send more patients to you because according to them you are the best doctor and the best part for you is that most of the internet tools are free.