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From 99 to 0.99: Is the Facebook Phone more attractive now?

new FB-centric UI, Facebook Home. But now, the HTC First got a considerable price drop; from $99, it was lowered to $0.99—almost free with an AT&T contract. If this was any indicator of the product’s market performance, we could easily assume that this Facebook phone flopped, and the price drop is the only way for HTC and for AT&T to cut their losses.