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Getting Synced: Lessons from the Pebble Watch's $10 Million Capital Campaign

Imagine a watch that allowed you to control the song playing on your stereo system, told you how far you’ve run or biked, and let you know if you needed a jacket when you went out at night.

Would you pay $100 for that? Fortunately for the inventors of the Pebble, almost 70,000 people have already committed to buy one.

Kickstarter is nothing new in the world of social media — bands, non-profits, and go-getters biking across the country for a cause have used it for nearly two years to raise money for their projects up front. Supporters sign up and pledge money, which is only deducted from their accounts if the project reaches its monetary goal.