The number of companies that offer SEO services in their catalog has grown exponentially in our country in recent times. And also the number of garbage SEO companies that cheat unceremoniously.
When hiring a professional or a good SEO company it is essential not to make mistakes. Unlike fields such as SEM, SEO actions often have no turning back. If you choose the wrong SEO, your company can be censured by Google.
Many SEO companies want to take advantage of ignorance on the subject of their customers to deceive, whether charging for unnecessary services or incorrect parameters.
But liars are easy to catch. Here you have some key questions to avoid mistakes when detect scammers.
How do you measure your results?
1) The way to measure the results is often very significant. Good SEO companies measure results by increasing organic traffic or increasing conversions.
2) There are other positions that measured by keywords, regardless of whether or not bring beneficial results for your website. Note that:
- Stand out first for something that no one looks, is useless.
- Stand out first for keywords with search volume but low conversion rate, not much use, usually.
- Just to focus the few keywords that are often hire these businesses, not usually a good idea.
3) A part of SEO companies that charge depending on the position of certain keywords often encounter the dreaded penalties, as they tend to base their strategy solely on actions outside the site boundary be considered spam by Google.
However, there are companies that charge based on the results for selected keywords that do a very good job, but not many. If any of the companies measure the results in terms of page rank or other parameters, almost best to be forgotten.
When anyone publishes his website for first time, it has to face competition of hundred or even thousands of already existing businesses. To compete with these portals you should hire SEO Company, if you are just a beginner so that your site could have enough strength to chase the competition. As SEO have two arms, on-page and off-page. Both of them need quite good knowledge of all on-going strategies.
Actually, if you want to enhance your business in internet world you have to make your site SEO compatible. As soon as your site maintains a speed of getting higher and higher in search result, it will return back good business and a handsome turnover.