JoJo Maman Bebe – Maternity Clothes, Baby, Kids & Nursery

JoJo clothing is not merely cute and enjoyable however additionally clearly sensible and made to last; setting us apart from others. We have put 25 years of a journey into perfecting stunning clothes for your precious newborn, infant or child. But we are not merely a fashion retailer, and our collections encompass nursery products, furniture, presents and toys; imparting new parents, friends and family everything they need from being pregnant to pre-school.

Finding maternity patterns that are blissful and flatter your changing body structure can be tricky. A day out to a JoJo Maman is a significant advantage, and our professional teams will help you pick out the satisfactory portions to see you thru pregnancy and beyond. Our expert customer service provider is always available and will result in you accomplishing the assist and alleviation wanted in later pregnancy and while breastfeeding.

Our shops are designed with you in mind. We are right here to assist with every difficulty or new stage that your existence as a dad or mum throws at you. So please feel free to drop via with a nasty nappy, hungry baby or tear-away toddler. We have been there; nothing is too plenty of trouble!

Why are we Best for You?

Jojo has somehow grown organically from a kitchen table start-up to our cutting-edge measurement with nearly one hundred shops across the UK, Ireland and the US. We take satisfaction in everything we do, whether or not it is looking after our teams, encouraging environmentally responsible retailing or jogging our charity. We grew to become a B Corp to cement our business ethos and ensure that we run as a force for good; supporting new parents, pals and family as they growth via their JoJo journey.

Behind the Historical Journey of JoJo Maman Bebe


Jojo is known as JoJo Maman Bébé that launches from a tiny shared workplace in London with the inventory saved in a disused carpenter’s workshop at her parents’ place in Pontypool, South Wales. The first catalogue is 24 pages and gives 30 styles of maternity & toddler wear.


The primary team contributors are recruited. Some successful PR and an eclectic maternity collection get the manufacturer observed through the press and customers waft in. Predicting and preserving up with demand is a steep early studying curve.


After three years of working around the clock, Laura’s first son is born. Finally, as having a child of her own, she starts off-evolved to understand the wishes of the mother, and progressive nursery products are introduced to the range. Helping the series hold up with modern technology, JoJo launches its first website early on, when 99% of web customers are computer geeks, and most people don’t be aware of what the WWW is.


After years of trading out of several sheds and garages, JoJo eventually buys a 20,000 sq feet warehouse in Newport, Wales to help cope with developing demand. Within four years the company doubles the area with a significant extension. Jojo head workplace works intently with the community and builds true neighbourhood loyalty.


JoJo opens its very first store in Battersea, London after giving in to customer pressure. Old usual client service and fantastically trained workforce prove to be a hit, and several other shops open quickly after. Within ten years, JoJo turns into the leading boutique mom and toddler company in the UK.


Jojo decides to work at once with communities in rural Mozambique to limit toddler mortality. Working with a small nearby charity, JoJo takes on the accounts and helps with fundraising and managing the teams. Nema, collectively with JoJo, has due to the fact built five colleges which grant schooling to 1,500 children, brought two motorbike ambulances to the village and delivered access to clean water to 20,000 humans by 42 water points. Read our weblog for more details.


The international department launches at a start-up degree with change festivals in New York supplying the quirky British designs with a French nautical fashion to the Americans. The collections are a hit, and marketers are appointed across the States and Canada, and a distributor named in Japan. Jojo is now bought in 70 countries throughout the world. To hold up with demand, JoJo needs extra space and relocates down the avenue to a new 90,000 sq feet warehouse and new cause constructed offices, staying nearby to maintain the loyal Welsh workforce.


After ten years of working from a small property in London, the JoJo Design, Buying and Marketing studio strikes to its massive new home in a converted convent school. Jojo House is christened with a corporation BBQ and the introduction of a group gardening club.


JoJo celebrates 20 years JoJo celebrates its 12th birthday. The mission these days is precisely the same as it was once in 1993: to format top-notch collections and revolutionary products for mums-to-be, dad and mom and their babies, while supplying exemplary consumer service, being loyal to our suppliers, right about the environment and respecting our teams. To mark the occasion, JoJo recruits Eloise, an antique Citroen HY Van who now travels all over the country, spreading the JoJo word.

From a Mother to any other JoJo starts its ultra-modern charity initiative, From a Mother to Another (FAMTA) which ambitions to furnish Syrian refugees dwelling in Lebanon with good quality, donated clothes, as well as families in need-based in the UK, all while helping to minimize the quantity of garb sent to landfill each year.

After 25 years of trading, the manufacturer is still going from energy to strength, with web income doubling annually. And thanks to the lately opened warehouse in New Jersey, the JoJo term is considerably establishing to spread throughout the USA.

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